Intergroup Contact Theory

What can we do to reduce prejudice?^ In 1954, Gordon Allport created the Contact Hypothesis in an attempt to answer that question, and it has been a successful framework in the struggle against prejudice for many decades. As alluded to by its name, the Contact Hypothesis focuses on contact between people of different backgrounds (e.g., cultures) and assumes … Continue reading Intergroup Contact Theory

Common In-group Identity Model

The Common In-group Identity Model (CIIM) has roots in Intergroup Contact Theory (ICT). Intergroup Contact Theory explains processes involved in reducing prejudice between groups when individuals from those groups interact. Thus, we assume people who are  part of different groups (i.e., in-groups) are likely to have prejudices about each other, since ICT predicts contact between those … Continue reading Common In-group Identity Model