Self-categorization Theory

Henri Tajfel passed away in 1982, but work on the social identity approach to intergroup/intercultural communication was just heating up, so the late John Turner (Tajfel's student and colleague) continued the work with others-they attempted to explain how certain social identities (as explained by Social Identity Theory) are cognitively activated within people's brains, and their answer to this question … Continue reading Self-categorization Theory

Social Identity Theory

Throughout the week, you probably think of yourself as a daughter/son, sister/brother, mother/father, girlfriend/boyfriend, wife/husband, friend, coworker, employee, teammate, student, partner, traveler, customer, and countless other categories of identities. Social Identity Theory (SIT), first developed by Henri Tajfel and John Turner during the 1970s and 1980s, assumes these types of identities can influence our thoughts … Continue reading Social Identity Theory