Social Identity Theory

Throughout the week, you probably think of yourself as a daughter/son, sister/brother, mother/father, girlfriend/boyfriend, wife/husband, friend, coworker, employee, teammate, student, partner, traveler, customer, and countless other categories of identities. Social Identity Theory (SIT), first developed by Henri Tajfel and John Turner during the 1970s and 1980s, assumes these types of identities can influence our thoughts … Continue reading Social Identity Theory