"The world in which you were born is just one model of reality. Other cultures are not failed attempts at being you; they are unique manifestations of the human spirit." - Wade Davis I saw the above quote in someone's office here at the University of Kansas the other day, and loved it. For some … Continue reading

Self-categorization Theory

Henri Tajfel passed away in 1982, but work on the social identity approach to intergroup/intercultural communication was just heating up, so the late John Turner (Tajfel's student and colleague) continued the work with others-they attempted to explain how certain social identities (as explained by Social Identity Theory) are cognitively activated within people's brains, and their answer to this question … Continue reading Self-categorization Theory

Anxiety/Uncertainty Management Theory

Anxiety/Uncertainty Management Theory (AUM) was originally proposed by the late William Gudykunst as an extension of the Uncertainty Reduction Theory (URT), which predicted when strangers meet for the first time they seek to reduce uncertainties they have about each other so that they can more easily predict each other's behaviors, thus helping with their communicative interactions … Continue reading Anxiety/Uncertainty Management Theory

Social Identity Theory

Throughout the week, you probably think of yourself as a daughter/son, sister/brother, mother/father, girlfriend/boyfriend, wife/husband, friend, coworker, employee, teammate, student, partner, traveler, customer, and countless other categories of identities. Social Identity Theory (SIT), first developed by Henri Tajfel and John Turner during the 1970s and 1980s, assumes these types of identities can influence our thoughts … Continue reading Social Identity Theory

Communication Model In Five Minutes

The video below was created by the folks at TedEd and explains some pretty foundational concepts of interpersonal and other kinds of Communication, these are concepts that we sometimes take weeks to cover in a classroom, explained in under five minutes. The video serves as a great introduction to the transactional model of communication, contextual influences … Continue reading Communication Model In Five Minutes

Common In-group Identity Model

The Common In-group Identity Model (CIIM) has roots in Intergroup Contact Theory (ICT). Intergroup Contact Theory explains processes involved in reducing prejudice between groups when individuals from those groups interact. Thus, we assume people who are  part of different groups (i.e., in-groups) are likely to have prejudices about each other, since ICT predicts contact between those … Continue reading Common In-group Identity Model